Company case study and Industry analyisis Research Paper

Company case study and Industry analyisis - Research Paper Example This paper has discussed the history and outlook of the company along with a deep analysis of the over Fast Food Industry of US. Kentucky Fried Chicken (KFC) is a sister concern of Yum Brands who also have other fast food chains including Pizza Hut, Taco Bell and Long John Silver’s. KFC was established by Colonel Sanders who initially presented the idea of fried chicken which ultimately turned up to be the most exciting fast food. KFC is the world’s leading fast food restaurant with billions of customers from around 80 countries (Zwolak, 2010). The success did not come to the company in an easy way. KFC has a long story of struggle which is briefly described below. Colonel Harland Sanders learnt cooking at an early age since his mother used to work outside and he was responsible to administer all the household tasks. Very soon he mastered some of the local dishes but due to financial constraints he could not think of pursuing a career in cooking. He kept on working as a streetcar conductor and insurance salesman while the supreme art of cooking resided inside him. In 1930 he began to serve the hungry travelers and developed the novel idea of replacing the home meal with something equally delicious. He was then in commission of a service station at Corbin, Kentucky, there he initiated the ‘Sunday dinner, seven day a week’. Later he got so much fame due to his distinctive chicken recipes that he was made the Colonel of Kentucky in response of his extraordinary services to the food industry. By 1955 he was very much confident about his chicken recipes which compelled him to establish KFC; within the time span of 10 years KFC had more than 600 branches in United States and Canada. Due to effective managing and marketing strategies KFC increased its profits within no time. Consequently in 1986 it was acquired by Pepsi Company which ultimately turned its restaurants including KFC and others in a separate company namely Tricon Global Restaurants, Inc